Michael Kors brand target

• Michael Kors low-end series to lose ground

Especially in Europe suffering from economic recession, the high-low brand are popular among consumers. 2013 fourth quarter, Michael Kors sales in Europe of doubled, significant sales growth in 2014 can be expected. These company next year plans to open more stores in Europe, full use of the European legacy of traditional high-end brand market opportunities, these high-end European brands set their sights on the Asian market, but lost the loyalty of local consumers in Europe.

British high-end fashion retailer Karen • Mirren announced that next year he will enter the low-end luxury goods sector, while a large number of investors holding funds such as Rag & Bone and other small brands are being popular in Asian consumers, others are looking everywhere to show their cool, more personalized fashion products appearance, rather than the traditional focus of attention on those luxury brands.


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