Michael kors create a high-speed development of the “luxury light” myth, although poor stock performance this year, the current market value is still close to $ 15 billion, surpassing the more a long history luxury brand burberry, tiffany and coach, etc.,Almost equal to prada. Michael kors last year’s same-store sales increase of 26.2 percent year on year, net sales increased by 51 percent year on year, up to $ 3.17 billion, net profit increased by 66 percent to $ 660 million. So, who can replicate the success of the next michael kors example, has recently become a global fashion industry hot topic.
In the “luxury light” area, the United States a number of powerful brands, such as tory burch ,, marc jacobs ,, diane von furstenberg, kate spade are all gearing up their success and profitability of the brand personality combined into growth fast track, so that the company value has increased substantially, remains to be investigated. Latest lengthy wwd published reports, this topic has made a relatively clear comb: Achievement michael kors myth is not accidental: the designer’s own charisma, style of broad influence, as well as a variety of think tanks, including Huiyanshizhu Investors lawrence stroll, Chou and strategizing ceo john idol.
Ten years ago, michael kors once on the verge of bankruptcy, the white knights lawrence stroll and Chou timely manner, the brand’s long-term development plan of the route, and a collection of winning the following elements: experienced, proactive genius: lawrence stroll and Chou had In the 1990s tommy hilfiger success of the brand plays an important role, idol is a savvy executive, worked at ralph lauren, donna karan etc.